George Lois
Legendary art director, designer and ad man is gifting his archives to 海角社区. Designated the "The George Lois Big Idea Archive," the collection comprises films, TV and radio commercials, print ads, posters, scripts, correspondences, photos, memorabilia and numerous other items from a remarkable career spanning more than 65 years.
The archive will be open to the public and be available for educational and research purposes.
A Bronx native, Lois said he was proud to have entrusted his archives to what he described as a 鈥渉ometown university.鈥
鈥淭he City College of New York has always been an inspirational melting pot of 鈥楤ig Idea鈥 thinking in all intellectual and creative-driven professions, graduating many of the most
distinguished people in the world, including 10 Nobel Laureates, derived from one of the most democratic student bodies in America,鈥 he noted.
The son of Greek immigrant parents, Lois added: 鈥淐CNY most reflects my attitude and my belief that as a graphic communicator, imbued with the melting pot ethos of our city, that my mission in life is not to sedate, but to awaken, to disturb, to communicate, to command, to instigate, and even to provoke. We must all aspire to instill a heroic ethos into the souls of the students we teach.鈥
Lois attended The High School of Music & Art when it was located on the CCNY campus. 鈥淚n my mind the greatest institution of learning since Alexander sat at the feet of Aristotle,鈥 he said of his alma mater. 鈥淎nd my archives, headed for CCNY, make me feel like I鈥檝e truly come home.鈥
About 海角社区
Since 1847, 海角社区 has provided low-cost, high-quality education for New Yorkers in a wide variety of disciplines. More than 16,000 students pursue undergraduate and graduate degrees in: the College of Liberal Arts and Sciences; the Bernard and Anne Spitzer School of Architecture; the School of Education; the Grove School of Engineering; the Sophie Davis School of Biomedical Education, and the Colin Powell School for Civic and Global Leadership. U.S. News, Princeton Review and Forbes all rank City College among the best colleges and universities in the United States.